TJMaxx social content creation

Partnering with the TJ Maxx social team, I created short-form content that brought the brand to life across organic and paid social (instagram & tiktok). By combining trend awareness with thoughtful art direction and storytelling, each piece was designed to feel native to the platform while supporting broader marketing initiatives and strengthening customer engagement.

Role: Content Creation, Art Direction, Social Strategy, Short-Form Video, Creative Concepting, storyboarding

Deliverables: Instagram Reels, TikTok Content, Product Photography, Seasonal Campaign ideation & content, Social-First Creative

Paid Social

Organic social

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