Haven Well Within

Haven Well Within launched as Talbots' premium lifestyle brand with the goal of reaching a new generation of customers. As Founding Senior Art Director, I helped establish the creative foundation, developing campaigns, systems, and storytelling that brought the brand to life across every customer touchpoint.

The goal was to get customers to believe Haven Well Within wasn't simply another Talbots collection, it was a lifestyle brand of its own, made up of everything you need to live well, at home. We developed a warm, editorial visual language that carried consistently from email to ecommerce, packaging, social media, and ultimately retail.